Bronté is the main label of ID HATS and named after the daughter of founders Jos Verhoeven (CEO) and Marly Vroemen (hat designer).

She is the face of the company and the muse of the designer. This ladies hat label projects vivid elegance and is offered in a wide range of luxury materials and fabrics. The Bronté collections are manufactured in Europe.

The Bronté label stands for innovative and contemporary fashion-oriented headwear design. It emphasizes the individuality of a man or woman (in every age category) wearing a hat at any time.  We are a design label that blends casual comfort and elegant style.

Bronté is based in Amsterdam, the Netherlands. The lively and popular city is the heart of the brand and plays an import role in the designs.


Our Mission

This unique escutcheon, designed especially for ID Hats, illustrates the company's mission. It communicates reliability, quality awareness and, above all, respect towards customers.

“We want to satisfy our customers by creating exclusive, modern and comfortable hats made of superior and unusual materials. Therefore we stay critical of ourselves"

Avastabhya Visrijami Punah Punah’ is Sanskrit for ‘Curving back to yourself, you create again and again’.